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Privacy notice

A small-data game by design.

This notice explains Zoomiess, published by Matthew Holdsworth and available on the App Store, and distinguishes current services from planned features. It will be reviewed and updated if the product changes.

Effective and last updated: 3 October 2026

What this website does

This public site is informational. It has no sign-in, contact form, advertising pixels, analytics tracker, or marketing-cookie banner. Following a mail link opens your own email app; Project Zoomies does not receive that message unless you choose to send it.

If you email support, your email address and the information you include are handled only to respond to the request and maintain a support record where required. Please do not include passwords, payment-card details, government identifiers, or other unnecessary sensitive information.

Current game data and planned online services

Casual progress is stored on your iPhone and does not need a Project Zoomies server profile. Game Center is optional; if you choose to use it, the game can submit scores and levels to Apple’s Game Center. Apple’s terms and privacy practices apply to that service.

If future custom cloud or economy services are introduced, the planned architecture would create an anonymous Project Zoomies player record bound to a random Keychain identifier and device attestation. That planned service may process the anonymous identifier, session and attestation state, versioned ranked tickets and replays, validated scores, economy ledger entries, inventory entitlements, StoreKit transaction verification state, deletion status, and security events. Production servers are not deployed: custom server-validated ranked play and cloud economy are not live. This does not describe the optional live Apple Game Center service.

The current Apple-approved purchase catalogue contains four non-consumable Riley cosmetics—Trailfinder Harness, Boardwalk Sunglasses, Sunny Day Bucket Hat, and Summit Bandana—and a fifth non-consumable, Remove Ads. Purchases are processed by Apple. Three Treat packs remain unsubmitted App Store Connect drafts and are not offered for purchase; paid gameplay boosts are not configured as Apple purchases.

Advertising, without cross-app tracking

Project Zoomies includes third-party advertising from Google AdMob: a banner shown outside active gameplay (Home, Shop, Settings and Results) and a capped interstitial shown before a walk or challenge starts, never during a run. Ads are non-personalised only. Project Zoomies does not track you across other companies’ apps or websites, shows no App Tracking Transparency prompt, and the app contains no tracking permission string, so the advertising identifier is never available to it. It is not in Apple’s Kids Category.

Google’s advertising SDK collects some data in order to serve and measure those ads. Per Google’s published disclosure that is: your IP address (which can estimate a general location), crash logs and performance data, a device identifier, which advertisements were shown, and interactions with them. None of it is used to track you across other companies’ apps or websites. Google is the controller of that data; see Google’s own privacy policy for how it is handled.

A non-consumable Remove Ads purchase turns advertising off, restorable on your other devices through your Apple ID. Buying it stops every banner and interstitial.

Your choices and deletion

See Privacy choices for current controls. In Settings, Delete Local Data asks for confirmation, then clears guest identity, local progress, preferences and cached leaderboard data while preserving paid entitlements. It does not delete Apple Game Center records or Apple purchase history.

If the planned anonymous online player record is introduced, it would count as an app account for deletion even though it has no email or password. The planned server deletion flow would revoke sessions, make server data inaccessible, remove custom leaderboard entries, and queue deletion work, subject to documented financial-record and backup retention. This custom production flow is not live.

Contact

For a privacy question, email support@zoomiess.app. This address is monitored.

ZoomiessMade for quick paws and clear choices.

An original iPhone game, available on the App Store.

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